November 23, 2012

There are clear lessons to be learned from this week’s Click Frenzy failure, but if Australia’s online retailers don’t pay attention and learn them quickly, it will be a wasted opportunity.
Much has already been written about shoppers’ frustrations at being unable to access the Click Frenzy website during the over-hyped 24-hour bargain spree after the massive traffic volumes crashed their website.
Not only did the Click Frenzy site go down for several hours, but the click-through traffic generated when it was online crashed the sites of retail partners like Myer, Bing Lee and Dick Smith. Copycat sales by David Jones and Harvey Norman also experienced technical challenges as Australians showed up in droves to take advantage of the promised online deals.
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