Crucial Paradigm

Often I find myself walking in to a store with the view to buy a product but when I ask the sales rep about the item they simply start telling me about the features without selling them to me. I already know what the features are and that’s one of the reasons why I’m buying the product but  the other reason is for the benefits that the features offer me. What I want to hear from the sales person is how the features will enrich and add value to my life. Over the years I’ve honed my sales skills on the approach that value is more important than price and if you can’t sell on this basis you need to take a look a second look at how you are pitching your product or service . Here are some tips that I routinely use when selling, if you are not already using at least two of these I suggest giving them a try and monitoring your results (more…)

Every small business goes through different challenges and over the last 5 years Aaron and I have faced a plethora of our own growing Crucial in to the business that it is today. I’d like to share some tips that I have personally learnt from our fortunes but more importantly our failures. (more…)

What is a Domain Name?

Think of a domain name like a postal or physical address.  It helps people find on the Internet.  An example is with our website, our business is named Crucial Paradigm and to find us you type in to your web browser www.crucial.com.au. (more…)

I thought it might good to provide everyone with some photos of the new HP SAN and Blade infrastructure that we will soon be deploying our services on.  We’re extremely excited about the opportunities it will bring to our customers as well as our business.  These photos have been taken during testing and we are still adding Blades and SAN modules to the environment.

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Want to see what a Hard Drive manufacturer looks like when it gets the “Axe”? (more…)