Crucial - Cloud Hosting

Crucial Paradigm Launches New Name, Branding and Website


Wednesday, 12 December 2012, SYDNEY: Leading Australian cloud hosting firm, Crucial Paradigm, has reinvented itself with a new name, “Crucial Cloud Hosting”, new logo and an updated website.

Crucial’s Managing Director, Aaron Weller, said the new name better reflects the company’s focus on becoming Australia’s premier cloud hosting provider.

“Crucial has invested heavily to ensure our infrastructure and service offerings meet the key points of need for Australian businesses. Our new PAYG Public Cloud and revamped Virtual Private Server (VPS) offerings are ideal for companies wanting a flexible solution to run their own cloud-based virtual environment,” he said.

“With the rapid growth of cloud computing and the entry of new players into the Australian market, Crucial is positioning itself as a key player with highly competitive and unique offerings that meet the needs of every customer.”

Making Cloud Computing Accessible

Crucial’s Marketing and Accounts Manager Hendrik Kruizinga said the company’s new branding and web presence were designed with Crucial’s vision in mind which is ‘To make the web easy and reliable’. The new website uses a wealth of graphics to simplify cloud concepts and clearly communicate the company’s broad array of hosting products and services.

“As cloud computing goes mainstream, we want to be the company that can not only deliver the broadest range of affordable cloud services to the market, but can also translate the jargon for those who are new to this space. We want to make it easy for Australian companies to take advantage of the many cost and performance benefits of cloud computing. Hence our new tagline, “If it’s for Business, it’s Crucial”,” he said.

Crucial Cloud Hosting will continue to support its customers with state-of-the-art security and round the clock technical support.

“We’re committed to delivering cloud hosting solutions that save our customers time and money while providing a stable and reliable platform capable of scaling with them as their needs change and grow,” Mr Weller also said.


Crucial is a leading Australian supplier of Cloud Hosting solutions which differentiates its offerings by providing businesses with guaranteed performance levels and outstanding customer service. Established in 2003 and privately held, Crucial partners with global companies like Hewlett-Packard, Equinix and NTT to leverage the latest technology developments in order to give its customers a competitive advantage and enhance their online experience. The company’s commitment to excellence in service delivery has resulted in strong growth, with Crucial being named 20th fastest growing reseller in Australia in the recent CRN Fast 50.

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