The only efficient business website is the one that converts, which certainly depends on multiple factors including reliability of a web host.
If you notice that your website fails to deliver expected results, you might want to seek the reasons for this in the web hosting service you use. Even though marketing skills are essential for running a successful website, they are useless if your web hosting doesn’t handle the following problems.
1. Pages take years to load
Even if you’re a newbie website owner, you need to be aware of the fact that website speed is one of the crucial factors of conversion. If you notice your website is loading longer than recommended (5 seconds for content-heavy websites), you must react fast.
First you need to test your site’s speed with a tool such as Pingdom Website Test Speed or Google PageSpeed Insights, then check if there’s something you can do about it (minimize HTTP requests, uninstall unnecessary plugins, etc.),and finally, report the problem to your host. If you decide that it’s your hosting that hurts your website’s performance, you should either shift to a new package or – change a host.
2. Customer support is unreliable
Both web hosts and client companies tend to see customer service reliability as one of the key features of a reputable hosting service. This is certainly justified given the fact that you’re business/e-commerce website may lose money and customers if website goes down and there’s nobody to check it. Therefore, if your host doesn’t reply in accurate and timely fashion, you should definitely take this as their way of telling you to leave it.
3. Low security level
There are security breaches and there are ways to handle security breaches. However, the best way to fight potential cyber attacks is to ensure you had taken all the necessary steps to prevent them, even if this means changing to a securer package or host. Before even starting to contemplate pricing plans and features, you should definitely check what security measures your web host uses to protect servers against breaches.
4. Frequent downtime
This is another serious issue for web owners – if your website goes down more frequently than you would like it to, you have the full right to be mad at your host. Whereas it is normal for any hosting service to take their servers down during scheduled maintenance, it is neither convenient nor efficient to face downtime frequently. Again, if these things happen too often, you should definitely consider changing your host.
5. Additional charges are too high
Nowadays, its relatively easy to find an inexpensive hosting plan that would cover your business demands. However, when choosing your host you need to make sure there are no immensely high additional fees that you would need to pay in case you exceed bandwidth or storage limits provided in your plan. Every host has these and you certainly don’t want to put your customers on hold whenever unusually large amounts of traffic are sent to your website. If you need to pay a fortune for a day of frequent visits, than this is not necessarily a business advantage.
Now, consider how important your website is to your business and imagine one of the things outlined above start hurting it. Would you choose the same host again? If the answer is no, you might want to consider your options before it’s too late.