About Us

More about the company that's been simplifying and connecting businesses since 2003.

The story behind Crucial

We’re a homegrown team of experts who love helping Australian small business succeed online through exceptional service and a great mix of hosting products.

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Some fancy numbers


Crucial was founded in a University student’s Bondi bedroom more than ten years ago with a passion for helping small business succeed online.


Crucial is a namestay in Australian VPS hosting. With over 7,000+ Virtual Servers deployed since inception, we continue to innovate and lead the industry today.

8.8 TB

Our fast and secure network handles over 8.8 terabytes of data every day, connecting thousands of Australian businesses with ease.

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Websites served daily

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Happy customers

The awards we’ve humbly won




The people that make you smile

David Murray | Crucial

David Murray

Chief Executive Officer

David joined the executive team in 2014 after spending the two previous years as Chairman of the Board. He brings with him over seven of years experience for Risk Management and Advisory at Ernst & Young and BT Financial Group. At Crucial, David ensures the business works towards delivering the highest levels of customer satisfaction possible. In his spare time he loves producing electronic music and overindulging in Mexican food (where nothing is too spicy).


Adam Krzywda

Chief Technology Officer

Joining the team in early 2014, Adam brings a wealth of technical and project experience from his seven years at Macquarie Bank. His position at Macquarie lead him to manage teams in Australia, Asia and North America across a range of IT projects, experience which has proven invaluable since joining Crucial. A local to Surry Hills citizen, Adam loves to explore the neighbourhood watering holes after a game of ping pong in the office.


Adam Krzywda | Crucial
Danuel Rebecca | Crucial

Danuel Rebecca

Chief Financial Officer

Danuel is the most recent addition to the executive team, joining the company in 2014. With a vast amount of industry experience from his positions at Qantas, UberGlobal, PwC and Ernst & Young; Danuel continues to advise on and control the finance operations and strategy at Crucial. Danuel spends his time outside of the office with his family, either cycling around Canberra’s many bike paths or shooting hoops during a game of basketball.


Aden | Crucial


Alex | Crucial


Ash | Crucial


Deborah | Crucial


Chris | Crucial


Garret | Crucial


Harry | Crucial


Hendrik | Crucial


Nigel | Crucial


Patrick | Crucial


Rob | Crucial


Ross | Crucial


Tay | Crucial


Tom | Crucial


Our Values

Crucial Values

Invest company money like it’s your last dollar

Crucial Values

Make complex simple

Crucial Values

Don’t screw the customer

Crucial Values

Party shirt Friday’s

Crucial Values

Just own it

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