MEDIA RELEASEMonday, 8 September 2014: Award-winning Australian web hosting company, Crucial, has raised the standard for small business hosting with a simpler, more streamlined online experience and new services designed to drive growth for its customers. In launching the new website and products, Crucial CEO, Ijan Kruizinga, said the company had created a simpler, more service-oriented experience that will resonate with the thousands of Australian small businesses looking to grow their presence online.“Australia’s small businesses are often alienated by the big hosting companies who don’t always have their best interests at heart. We’re challenging this approach by redefining the role of the hosting provider and creating a distinctive place for small businesses to maximise their digital footprint,” he said.The Sydney-based company has focused on delivering a better experience for customers, introducing a simplified product suite and a new website. The roll-out also featured the launch of Crucial Concierge, a full-circle support service that provides access to premium support and a unique on-boarding experience to ease the process of migrating to Crucial. “Crucial has always been good at challenging traditional thinking and in listening more closely to our customers, they’ve asked us to simplify our product offerings and transform Crucial into a social, community focused company. We have now built a community that involves our customers and partners, a community that aims to connect businesses so they can learn and grow together.” Marketing Manager, Hendrik Kruizinga, said the new branding and website highlighted Crucial’s push to differentiate itself in the market, while enabling customers to connect with each other forging stronger networks. “We set out three guiding principles at the commencement of the project: it had to be simple, helpful and community-driven. We’re confident that we’ve reached this goal and that our customers will benefit greatly,” he said.ABOUT CRUCIAL: Crucial is one of Australia’s most successful and fastest-growing web hosting and domain companies, with a proven track record over 11 years of helping Australian small businesses succeed online through innovative hosting products and exceptional customer support. Crucial is led by an innovative management team, which continually strives to set new benchmarks in service excellence and quality within the hosting industry. This excellence has been recognised and rewarded with multiple awards including CRN Fast 50, Anthill Smart 50, BRW Fast 100 and Deloitte Technology Fast 50.
This post was written by Crucial